- Overview of Social Media
- Goal Setting and Monitoring Social Media Success
Goal setting in a Social Media environment is extremely important. Conversation driven marketing requires research, and authentic interaction with customers. Brands have unintentionally damaged their reputation by not responding appropriately in a social environment.
- Networking and Implementing Strategy
The fundamental shift that occurs in a social media marketing campaign changes what used to be fundamentally one-way communicaiton from brand to consumer to two-way conversations between customers and brands, and customers and customers.
- Participation is Marketing
- Social Networks
Social networks allow brands to interact with their customers, and allow customers to share their enthusiasm for brands. Social networking is the electronic version of word of mouth marketing.
- Social Bookmarking
Content discovery and bookmark sharing is shifting the power of search engines from alogrithms to more personalized search for users.
- Information Social Portals
Sharing knowledge is an altruistic way to raise brand awareness. Participating in information sites allows businesses to share their expertise, and garner goodwill among potential customers. Businesses that are not altruistic or transparent may negatively impact their brand image through the use of information communities.
- Social News
Social news sites allow users to vote up and down content, and submit content for voting by other members. Getting to the front of a social news site brings websites a lot of traffic, so much that hosting providers may not be able to handle the rush.